M M marketing 관리론 PPT
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작성일 22-12-25 05:02본문
Download : M M 마케팅관리론 PPT.pptx
M M marketing 관리론 PPT
순서
M M marketing 관리론 PPT
레포트/경영경제
M M 마케팅관리론 PPT , M M 마케팅관리론 PPT경영경제레포트 , M M 마케팅관리론 PPT
Download : M M 마케팅관리론 PPT.pptx( 45 )
M,M,마케팅관리론,PPT,경영경제,레포트
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1. Previously on M&M
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LG TROMM STYLER
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- Home party with power bloggers
- Promotion with BMW dealership
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Blindfold
Building up a wall
Problem
_SLIDE_6_
Expand the Target
_SLIDE_7_
Premium
clothing care electronics
Be Wise,
Positioning
_SLIDE_8_
2. SWOT
_SLIDE_9_
The front runner
Technical function
Part of interior
High price
Size of product
Awareness of category
Increasing competitors
Potential customers
Increasing number of
working couple
Growth of wedding gift market
S
W
T
O
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3. IMC STRATEGY
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LET THEM KNOW WHO WE ARE
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4. 4P for IMC
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1.Product
Two new models have been launched
(CS4003JR, CS4003JL)
Minor changes
2M -> 1.5M
They are lowering the wall
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2.Price
RAPID
SKIMMING
SLOW
SKIMMING
RAPID
PENETRATIONG
SLOW
PENETRATION
Price
Promotional
Efforts
HIGH
LO…(drop)
설명
다.